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Demographics

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Target the Outdoor Recreation Enthusiast!

Increasing visibility of your products and services to the right audience is extremely important in today's world. Wildernet is designed for people who enjoy the great outdoors by people who enjoy the great outdoors. It is the most comprehensive source of information on the vast array of outdoor activities available throughout our public lands.

Popular Activities

The most popular activity choices on Wildernet are camping, hiking, fishing and backpacking. Scenic driving, off-highway vehicle riding and four-wheel driving are also popular followed by mountain biking and horseback riding. In addition, Wildernet's Peakware site focuses exclusively on mountaineering.

Market Segments

Wildernet addresses the needs of four market segments: 1) Adventure/Fitness Buffs, 2) Nature Lovers, 3) Family Vacationers and 4) Outdoorsmen. All of these market segments are extremely large and attractive to advertisers.

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High Annual Incomes

Wildernet's registered users have above average household incomes. Fully 46% of our users have incomes above $50,000. 22% of our users have incomes in excess of $75,000. An additional 29% have incomes between $30,000 and $50,000.

Marketing Opportunities

Wildernet has a complete line of marketing products that include Product Announcements, Service Announcements, Targeted Banner Advertising, Sponsorships and Cobranding.

For more information, please contact:

Sales
Interactive Outdoors, Inc.
312 AABC Suite D
Aspen, Colorado 81611
970-987-9530

Facts

  • America's public lands are visited over 2 billion times a year. This includes visits to National Parks, Monuments, Forests, Wildlife Preserves, Bureau of Land Management lands and State Parks.

     
  • Adventure/Fitness Buffs have a median household income of $59,000, 70% are male and 82% are college educated. They include avid mountain bikers, hikers, kayakers, climbers and skiers.

     
  • Nature Lovers have a median household income of $48,000, 48% are male and 72% went to college. They include bird-watchers, nature hikers, equestrians and fly-fisherman.

     
  • Family Vacationers have a median household income of $55,000, their average age is 44 years, 75% attended college and they generally have children. They use the web to learn more about what they can see and do on their vacation.

     
  • Wildernet covers over 30 activities. A few examples include biking, boating, camping, cross-country skiing, fishing, hiking, horseback riding, hunting, jeeping, mountaineering, ATV riding, skiing, snowmobiling, snowshoeing and viewing wildlife.

     

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