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America's public lands are visited over 2 billion times a year. This includes visits to National Parks, Monuments, Forests, Wildlife Preserves, Bureau of Land Management lands and State Parks.
Adventure/Fitness Buffs have a median household income of $59,000, 70% are male and 82% are college educated. They include avid mountain bikers, hikers, kayakers, climbers and skiers.
Nature Lovers have a median household income of $48,000, 48% are male and 72% went to college. They include bird-watchers, nature hikers, equestrians and fly-fisherman.
Family Vacationers have a median household income of $55,000, their average age is 44 years, 75% attended college and they generally have children. They use the web to learn more about what they can see and do on their vacation.
Wildernet covers over 30 activities. A few examples include biking, boating, camping, cross-country skiing, fishing, hiking, horseback riding, hunting, jeeping, mountaineering, ATV riding, skiing, snowmobiling, snowshoeing and viewing wildlife.
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