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Wildernet is distributing KOA's campground descriptions within a new "Camping-KOA" activity channel on Wildernet.
ASPEN, CO - June. 27, 2001 - Interactive Outdoors, Inc., owner of Wildernet.com, has launched a content distribution partnership with KOA. Wildernet has created a unique program that combines integration of the partner's content into the Wildernet database and distribution of this content to our site and to our co-branded partner sites.
"We are excited to be able to provide access to KOA's extensive campground listings to our Wildernet users. Not only are we able to provide excellent coverage of campgrounds found on public lands, now users can search through over 500 KOA campground listings with direct access to rates, online reservations as well as campground descriptions and photos. This is a truly unique partnership!" Bob Rankin, chief executive officer, announced Wednesday.
"We know from our own research that campers are avid internet users, utilizing it for both travel information and booking purposes. Wildernet's online activity guides and camping channels have proven to be a popular destination for avid campers planning their excursions. KOA and Wildernet have come together to provide a fully-integrated camping channel on Wildernet, which includes in-depth information about KOA's 500+ campsites. KOA knows this is the most contextually relevant way to show camping enthusiasts that KOA Kampgrounds will be there for you - whatever your destination - and Wildernet understands the value of the KOA brand to campers," Tracy M Kern, KOA's On-line Marketing Manager, stated Wednesday.
Wildernet.com is an online outdoor recreation guide designed for the outdoor enthusiast. With over 35,000 activity descriptions on hikes, fishing spots, campgrounds, bike routes, horseback rides, scenic byways and more found on America's public lands, it is the most comprehensive site of its kind in the world. Wildernet.com is produced and owned by Interactive Outdoors, Inc., a privately-held Web publishing company based in Aspen, Colo. Interactive Outdoors, Inc. also owns Peakware.com, the Web's most comprehensive guide to mountains and mountaineering. For more information, contact Clara Coleman at (970) 920-7097, or visit Wildernet.com (www.wildernet.com).
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