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Product Announcement Program | Service Announcement Program

Reach the Outdoor Recreation Enthusiast with Product Announcements!

A unique form of advertising is available through our Product Announcement Program. For items that Interactive Outdoors believes are consistent with our philosophy of responsible use of the outdoors, an enticing graphic and textual product announcement will be posted on Wildernet's activity pages or Peakware mountain pages that are contextually related to the product. A link takes the user directly to an appropriate web page for more information. A hiking boot manufacturer's brand can be displayed to users selecting their next hike. Someone looking for a campground can be exposed to a new tent model. A line of gourmet light-weight meals can be targeted at the backpacker. The possibilities are endless!

image of a product announcement

Target, Target, Target!

Campers, Hikers, Fishermen, Backpackers, Mountain Bikers, Mountaineers, Climbers, Equestrians, Jeepers, Hunters and Skiers are just some of the outdoor recreation enthusiasts that can be targeted. These individuals query Wildernet's vast encyclopedia of activity descriptions to plan a weekend excursion or a family vacation. Our Product Announcement Program entices these users to make an on-line purchase and/or inquiry about more information.

Useful Information

Wildernet's ability to target each type of activity means that the product announcements are viewed as useful information and not as a nuisance. What outdoor recreation user doesn't want to be exposed to new product launches and services in their particular sport? This contrasts markedly with the constant barrage of credit card offers, phone rate offers and other useless information characteristic of generic banner advertising.

image of a product announcement

Fits any Budget

Wildernet has a complete line of marketing products that will fit any budget. Regardless of whether you are establishing your first internet marketing program or expanding an existing one, Wildernet can tailor an affordable package that meets your needs.

For more information, please contact:

Interactive Outdoors, Inc.
312 AABC Suite D
Aspen, Colorado 81611


  • Wildernet covers over 30 activities. A few examples include biking, boating, camping, cross-country skiing, fishing, hiking, horseback riding, hunting, jeeping, mountaineering, ATV riding, skiing, snowmobiling, snowshoeing and viewing wildlife.

  • The most popular outdoor recreation activities on Wildernet are camping, hiking, fishing and backpacking.

  • The Peakware website focuses exclusively on Mountaineering. It provides a world-wide encyclopedia of mountains. Most of the entries and photographs have been provided by Peakware's loyal users from around the world.

  • Wildernet addresses the needs of four market segments: 1) Adventure/ Fitness Buffs, 2) Nature Lovers, 3) Family Vacationers and 4) Outdoorsmen.

  • Fully 46% of Wildernet's users have incomes above $50,000. 22% of our users have incomes in excess of $75,000. An additional 29% have incomes between $30,000 and $50,000.

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